Is direct mail a viable marketing option in today's digital age?

Yes, direct mail has traditionally had a higher open rate compared to email marketing, primarily due to its tangible nature. Consumers are more likely to take the time to read direct mail materials, especially if they are of interest or relevance to them. However, the open rate for direct mail can vary based on several factors, including the quality and relevance of the content, the design and format of the mailer, and the target audience.


It’s important to note that while direct mail has a higher open rate, it also has a higher cost compared to digital marketing and may not be as environmentally sustainable.


The best approach may be to use a combination of both direct mail and digital marketing to reach customers and maximize the impact of your marketing efforts. By considering the strengths and limitations of each channel, and tailoring your marketing messages and tactics accordingly, you can maximize your return on investment and build strong relationships with your customers.

How does Maildapt compare to the existing players in the direct-mail advertising market?
Maildapt offers a unique solution to your marketing needs by focusing on understanding your goals, providing you with tracking data to monitor your spend and improve your reach, all while keeping costs within your budget.
Is signing a contract a requirement to begin working with Maildapt?

No, a contract is not mandatory to start working with Maildapt. Our goal is to build long-term business relationships rather than engage in short-term transactions. While a contract can provide discounts, it is not a requirement to begin utilizing our services and growing your business.

Is it possible to receive a discount for combining marketing efforts in multiple locations?

Yes, it is possible to combine more than one location at a discounted price. By targeting multiple locations, businesses can expand their reach and connect with a wider audience, potentially increasing the impact of their marketing efforts.


By offering discounts for multiple locations, Maildapt incentivizes businesses to choose a more comprehensive marketing strategy that can help them achieve their goals more effectively. However, the exact terms and conditions of these discounts may vary, and it would be best to discuss the specifics with Maildapt directly.